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Swarovski

Stories
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SWAROVSKI BRINGS MATHEMAGICAL STYLE TO SPRING/SUMMER 23

Inspired by a world of crystallized imagination, Swarovski presents a new range of wondrous products for Spring/Summer 2023. Alongside evolutions of previous designs, there are spellbinding new families to explore.

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SWAROVSKI SETS LOVE ALIGHT THIS VALENTINE’S DAY

Swarovski’s Valentine’s Day campaign delivers a bold representation of love, with crystallized jewelry that center stage in all the images. Whether it’s through selfexpression, a celebration of friendship, or a revelation of deep emotion, Swarovski invites you to express yourself through its creations.

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OPEN THE WONDER WITH SWAROVSKI THIS HOLIDAY SEASON

‘Tis the season to come together. Every year, the holiday season serves to remind us of the warmth in togetherness, the wonder of childhood, and the comforting joy of home. Swarovski has always provided the perfect adornment to the season’s festivities, creating magic and wonder with crystal. From captivating jewelry and accessories to festive figurines and home décor, it’s not the holidays without Swarovski.

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SWAROVSKI HOLIDAY CAMPAIGN 2022

Introducing the new Swarovski holiday campaign, featuring international supermodel Bella Hadid. Set in an oversized world of crystals and color, Bella is our holiday fairy exploring the wonders inside every Swarovski box.

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SWAROVSKI ANNOUNCES BELLA HADID AS THE FACE OF ITS NEW CAMPAIGN

A multifaceted portrait of Bella Hadid, the new Swarovski brand campaign mirrors the many sides of crystal in the image of a new-generation icon. Conceived by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style. It’s a contemporary quality personified by Bella Hadid – the new face of the Swarovski campaign.

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SWAROVSKI “LOVE, MOM” TRIBUTE

This Mother’s Day, Swarovski is celebrating diversity and inclusivity, the wisdom and guidance of Mom’s around the globe and launches the campaign “Love, Mom” to
celebrate the individual that is your mom.
 

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FALL IN LOVE WITH UNA THIS VALENTINE’S DAY AND BEYOND

Who said love should only be celebrated one day of the year? Definitely not us!
At Swarovski we celebrate the radiance of love all year round with pieces created to catch hearts and turn heads.

We believe a modern romance deserves a modern memento, so we crafted the exquisite UNA family with designs as fabulous as you are.
 

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SWAROVSKI: A WORLD OF HOLIDAY WONDERS

Hanging baubles mirroring the flicker of a warm fire, glittering from ear-to-ear at every celebration, gifts wrapped and filled with wonder; each, a moment where crystal reflects the magic of the season, a moment to give the gift of wonder.
 

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The New Swarovski is a Wonderlab where magic and science meet.

Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Known for enlightening the worlds of fashion, entertainment, science and design, and as an enduring powerhouse of culture and style, the next era of Swarovski starts today with a  dramatic  new  vision.

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The Swarovski Holiday Collection

The Swarovski Holiday Collection pays tribute to 125 years of the brand’s bold vision, innovation and craftsmanship. The Collection features coveted designs re-imagined for the occasion, alongside daring and elegant styles that celebrate the beauty of Swarovski crystal. Swarovski continues its mission to add sparkle to people’s lives all over the world and make the Holiday season even more brilliant.
 

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Fall/Winter 2020 Crystal Living Collection

Swarovski sparks joy and brings sparkle to homes around the world with its eye-catching Fall/Winter 2020 Crystal Living Collection. The Collection features various offerings such as brilliant depictions of nature, a collaboration with Disney and Annual Edition Holiday ornaments, which showcase the brand’s exceptional mastery.
 

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125 years of Heritage

The new Swarovski Fall 2020 Collection continues to celebrate 125 years of heritage, rich history and commitment to the craft of sparkle. The Collection showcases the brand’s exquisite craftsmanship, contemporary flair, and creativity. Timeless classics are re-imagined with a modern twist, while bold and daring designs empower women to express themselves and their style.
 

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Swarovski’s Watch Collection 2020

This Fall/Winter 2020 season, Swarovski’s Watch Collection celebrates 125 years of heritage, mastery and craftsmanship. Selected watches have been re-imagined with Swarovski’s signature blue as a special tribute to the brand’s milestone anniversary. From classic designs with a contemporary twist to innovative, statement styles, the extensive Collection of Swiss-made women's watches is designed to spark delight this season.