When Daniel Swarovski founded the brand in 1895, he laid a strong foundation through his passion and his innovative, pioneering mindset. This heritage and legacy has seen the brand evolve over the last 125 years, bringing sparkle to the world by combining avant-garde design with the world’s finest craftsmanship.
This year marks the 125th anniversary of Swarovski, and over the last two decades the brand has rewritten the rules of fashion-led watch design through its sophisticated series of timepieces. In 2009, the visionary D:Light watch combined innovative digital technology with 171 Xilion-cut Swarovski crystals, which lit up to tell the time. Then, in 2016, the Crystalline Oval line sought to maximize glamour with a case filled with over 1700 Swarovski crystals.
Today, Swarovski draws on its extensive expertise and craftsmanship to create sparkling timepieces for modern life. The Fall/Winter 2020 Collection features Swiss-made watches that are the epitome of precision and elegance, they marry form and function and inject sparkle and glamour into any look or occasion. To celebrate this year’s milestone, selected timepieces have received the Swarovski signature blue treatment, including the coveted Octea Lux Chrono watch, making them brilliant keepsakes and gifts for loved ones – or for yourself.
COLLECTION HIGHLIGHTS
This Collection is a vivid signal of the brand’s future ambition. It captures the essence and creativity of the Swarovski DNA with lines such as the Crystalline Chic and Crystalline Sporty that exude high-shine appeal. It is also a testament to the world-class craftsmanship and expertise of the Swarovski artisans who created styles such as the faceted Swarovski crystal case of Uptown.
OCTEA LUX CHRONO
The coveted chronograph introduces two new shades for the season - burgundy and sapphire blue. The iconic Swarovski crystal bezel represents a key moment in the brand’s 125 years of crystal cutting excellence and is exclusive to Swarovski watches. The timepiece’s sunray dial, three counters and crocodile print-embossed genuine leather strap ensure a glamorous touch to any outfit.
CRYSTALLINE CHIC
Ensuring women’s everyday style is injected with an extra dose of glamour, this season’s sublime take on the iconic Crystalline timepiece looks to the purity of raindrops for inspiration. The oval case is filled with approximately 1,000 sparkling Swarovski crystals using the brand’s signature Crystalline technique and is paired with a contemporary sunray dial and stainless steel bracelet.
UPTOWN
The Uptown watch captures everything people love about Swarovski - full of glamour and sparkle, while maintaining a certain sophistication. The chic timepiece features a faceted sapphire crystal, sunray dial with Swarovski crystal index markers and genuine leather strap. Perfect for every day and for going out.
CRYSTALLINE SPORTY
This timepiece channels a fresh, dynamic and sporty aesthetic. Approximately 1,500 Swarovski crystals fill the case using the brand’s signature Crystalline technique to brighten every day, outfit, and occasion. The refined sunray dial and genuine leather strap elevate this watch to a brilliant new level.
COSMOPOLITAN
Swarovski captures the all-black watch trend with its latest design, Cosmopolitan. Cool, casual and subtly infused with a Swarovski crystal pavé case, this sleek timepiece will transcend the seasons with ease, and the blacktone stainless steel bracelet makes an on-trend, understated statement.
To see how others style their sparkle, visit Swarovski’s #SparkDelight platform. To learn more about the world of Swarovski, follow us on Instagram @Shinecyp.