THE SWAROVSKI FALL/WINTER 2020 CRYSTAL LIVING COLLECTION EXUDES EXCEPTIONAL BRILLIANCE
This year marks an important milestone for Swarovski, a celebration of 125 years of exceptional craftsmanship, innovation and mastery. When Daniel Swarovski founded the company in 1895, his pioneering mind-set and passion for crystal laid a strong foundation for the brand today, and whilst the brand has evolved and built on its rich history, one thing remains constant; the way Swarovski brings sparkle to the world through exquisitely crafted collections and signature designs.
Celebrating this landmark anniversary is as much about looking ahead to the future as it is to the past. The Fall/Winter 2020 Crystal Living Collection embodies not just the heritage and craftsmanship of Swarovski, but it also captures the desires of today’s consumer.
Swarovski puts its brilliant spin on festive traditions with a collection of Holiday ornaments that will add a touch of sparkle to homes across the globe. The collaboration with Disney continues to capture the hearts and imaginations of people around the world, with seven new characters from Disney’s Frozen 2 and Star Wars™ movies and the hit Disney+ live action series, The Mandalorian™.
Swarovski Crystal Society (SCS) Winter Sparkle Ornament, Annual Edition 2020
Designer Tord Boontje captures the magic of the holiday season with the SCS member exclusive Annual Edition Ornament that dazzles with 147 Swarovski crystal facets and tells the winter sparkle story of friends and family coming together.
From timeless festive ornaments in gold tones and silver tones to bright, joyful snowmen that embody the magic of the season, Swarovski makes decorating the tree and gifting annual editions a brilliant holiday tradition.
This popular Collection sees the introduction of charming new characters, including the endearing Baby Animals featuring Shelly the Turtle and Lucky the Bunny, to name a few. First introduced in 1993, the sought-after Kris Bear collectible welcomes a new Holiday Annual Edition 2020 and is joined by the Holiday Mo & Ricci Annual Edition
2020, who celebrate their 15th anniversary this year.
Statement – Anadi
Swarovski artisans showcase their crystal mastery through more than 32,900 Swarovski crystals meticulously handset using the Pointiage® technique, taking over 225 hours to complete. The swan is not just a symbol for eternal love and grace, but it is also the brand’s iconic emblem.
Crystal Nature – Rare Encounters and The Peaceful Countryside
For 125 years, Swarovski has looked to nature for inspiration. This season, it shines a light on the young monkey holding a banana and the young bear clasping a fish for its Rare Encounters line that celebrates wild animals from Africa, America and Asia. The Peaceful Countryside creations pay homage to animals close to people’s hearts and everyday lives with the introduction of a hedgehog holding an apple and a rabbit carrying a carrot for Fall/Winter 2020.
Disney’s Frozen 2 & Star Wars
The latest Disney and Swarovski collaboration sees popular characters from Disney’s Frozen 2 and the Star Wars galaxy re-imagined in sparkling Swarovski crystal. Anna from Disney’s Frozen 2 shines brightly with 350 Swarovski crystal facets.
For Star Wars, Luke Skywalker™, the Mandalorian™, the Child, an Xwing Starfighter and the Death Star™ vehicles are brilliantly captured in dazzling form.